
Coventry Biennial - The Twin
VISUAL CONCEPT DESIGN
The Client
Coventry Biennial of Contemporary Art brings critically engaged, high quality contemporary visual art to the city of Coventry and surrounding area. Celebrating and promoting contemporary art and artists, the festival is rooted to the city of Coventry, its history and its future. The second Coventry Biennial will run from 4 October to 24 November 2019 across the city with the theme "The Twin", and comprising a series of exhibitions, events and activities about relationships.
The Challenge
To self-direct a brief that can research, communicate and demonstrate the nature and purpose of an area of graphic design communication to the client (Visual Concept Design, Typography, Infographic or Campaign Design). The task is to produce a client-facing campaign which describes the selected area of graphic design communication and its associated parts, and produce a series of proposed design outcomes, demonstrating the benefits of one of the four areas of graphic design communication.
The Big Idea
The communication problem with the Coventry Biennial is that not enough people are engaging with the biennial, it lacks a youthful commercial engagement aspect- there exists a need to brand it as an intrinsic part of the city of Coventry, not as a separate event, not as “just another exhibition”. This gap can be filed by designing a Visual Concept that can be gameified, participatory and interactive, to attract attention and boost involvement.





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