Untitled-1-02.png
DUREX x
 TATE museums

THE DESIGN BRIDGE

DOG'S BOLLOCKS STUDENT AWARDS 2020

in collaboration with

THE GUARDIAN

 DESIGN THE DECADE WE DESERVE

Untitled-1-01.png
Untitled-1-04.png
 
Untitled-1-04.png
Untitled-1-05.png
the CHALLENGE

The brief set by Design Bridge asked to choose a headline or news story from

The Guardian’s 1st January 2020 edition – either digital or print- and to harness the

power of a global brand in partnership, to deliver a creative response that will prompt real, tangible action. This was an opportunity to turn a headline into a positive change.

DB_StudentAwards_202_Guardian_lead (1).j
Picture1.png

the ARTICLE CHOSEN:

Man Charged with Damage to £20m Picasso at Tate Modern

the BRAND CHOSEN:

Durex

the BIG IDEA:

The painting at Tate Modern was torn despite the fact that rules exist in museums and galleries to not touch paintings. The Big Idea is to draw a parallel between following rules in museums, and the rules concerning sex in real life, urging people not to “touch (paintings/people) without consent”.

This can be used to create a campaign that  pushes two social messages at once, by using packaging, PR, advertisements etc, under a brand partnership between Durex and Tate.

IDEATION and CONCEPTION

Since the Picasso painting at Tate was torn, the idea was conceived by trying to make the tear a part of the painting itself.

This led to experiments with tearable packaging like Juice boxes, Crisps packets, Mayo and Ketchup sachets, until finally Durex Condoms was settled on, and a parallel was drawn, coining the driving phrase "Do not Touch Without Consent"

IMG_20200423_003735_edited.jpg
IMG_20200421_175703_edited.jpg
IMG_20200421_175718_edited.jpg
IMG_20200421_175736_edited.jpg
IMG_20200421_175724_edited.jpg
IMG_20200423_003709_edited.jpg
the DESIGN OUTPUTS
purple foil.png
Untitled-1-03.png

The design solution is an integrated campaign that includes packaging, posters, PR stunts and exhibition opportunities, installations and social media solutions in partnership between Durex and Tate modern.

 

Durex limited edition condoms incorporate popular artwork and cultural iconography into the packaging with underlying sexual or romantic themes.

VBNM.png
Free Condom Sachet Mockup.png

3D And 2D campaign posters highlighting statistics of sexual violence against women and minorities

FGHJK.png
GVHBJNKM.png
VBNM.png

DO NOT

TOUCH WITHOUT

CONSENT

#FollowTheRules

purple foil.jpg
CGFGVBHJK.png
big wall 3d.jpg
big wall 3d.jpg
Untitled.png
collaborative
EXHIBITION ARTEFACTS
and collaterals
TICKET-03_edited.png
the scream larger.jpg
condom double blue.jpg

A pop-up exhibition and auction event set up at Tate in partnership with Durex presenting 

collectible latex condoms printed with 

famous art visuals, paintings and iconography.

Also designed are exhibition collaterals.

banners final.png
WRISTBANDS%20NEW-01_edited.jpg
WRISTBANDS%20NEW-02_edited.jpg

DUREX POSE POINT

Immersive installation at Tate Museums to encourage interactive photography and discourage over-familiarity with

the original artworks.

installation fina22l.jpg
final ig story.jpg
TICKET-03_edited.png