cover-gif-3.gif

CREATIVE HOTHAUS COVENTRY

THE CHALLENGE:

The brief asked to experiment with design visual language in response to the Modernist built landscape of Coventry and to synthesize contextual and visual research, current cultural debates and future graphic trends into practical experimentation to generate deliver self-directed outputs demonstrating innovative design solutions that could be further exhibited.

KEY CONSIDERATIONS:

Design vocabulary 
Currency / trends in GD contemporary design
Benchmarks for success – Context and value as a graphic design artefact or idea.
Autonomous design – designers developing ideas from content and proposing outputs as products.

CONSTRAINTS/ GUIDELINES:

The locations used were the Modernist Coventry Cathedral and The Coventry War Memorial Park. The design constraint was to conduct all experiments in Black and White only. The base 

components were line, shape, form, pattern and texture derived from Coventry City Architecture.

d8d47ba656f6b9962f67a1449d9268a2.jpg
c72b668a3abe1abaa7fc023c78ece195.jpg

EXPERIMENTS

ey-100.jpg

COMPOSITIONAL NARRATIVE EXPERIMENTS

Experiments with constructing a visual narrative using different constraints. Constraints used are 15 frames and palindrome. A looping line was constructed to end where it started (palindrome) using 15 images of modernist architecture taken in Coventry earlier that day. The composition was then turned into mini animations that were projected back onto interesting surfaces in the same buildings of which the pictures were used, creating a metaphorical palindrome through time.

postcards from coventry-03.jpg
postcards from coventry-01.jpg

postcard

experiments

LAYERING AND tactile COLLAGES

Experiments with traditional media like paper, cardstock and methods like cutting, folding, layering, pasting etc.

Untitled-1-04.jpg
IMG_20200428_134832_edited.jpg
postcards from coventry-02.jpg
IMG_20200323_160326_edited.jpg

Using line, shape, texture, pattern from Coventry's modernist architecture

PHOTOMANIPULATION.jpg
bookmark accent 2.png

DESIGN OUTCOME

THE BIG IDEA

AIMS

The final outcome uses modernist visual language of the city of Coventry to create a physically interactive graphic book that acts as a halfway point between the designer and audience. The audience is free to play with the pages of the book and manipulate pages as per their wishes.

Modernist architecture is criticised for the aesthetic homogeneity of its formal qualities, which create an audience blind-spot for aesthetic and emotional connections. This aim of the book is to break through the overfamiliarity the audience possesses with practical and functional nature of modernist architecture and to renew audience appreciation by adding an emotional and imaginative aspect to modern visual design. The primary reason for choosing physical material like paper, acetate, cardstock etc. over digital material was to enhance the role of sensory stimulation in developing socio-emotional behaviours, thus bringing emotion to practicality.

future

thinking 

artefact 

The design output of the tactile immersive book mirrors the nature of architectural procedures.

Architecture is a 3D space that originates from 2D sketches, and is then experienced in 4D by humans over the additive elements of space and time.

The design artefact mimics these procedures by originating in 2D on paper, being made 3D by interaction and by producing a different outcome over space and time with every new addition of a human variant, resulting in a 4D experience.

TYPOGRAPHIC

PUZZLE COVER

cover 1 .jpg

multilayered 

cardstock

cover distort.jpg

Bearing patterns and textural elements 

from Coventry Cathedral 

as viewed through modernist typefaces

BOOKMARK

box triple.jpg

PRE CREASED//

FOLDABLE AND

RECONSTRUCTABLE into 

modernist inspired 

structures

bookmark%202-01_edited.png

Bearing architectural elements from

Coventry's modernist cathedral 

bookmark 1-01.png
bookmark%203-01_edited.png

ACETATES

transparencies black.jpg
Untitled-1-01.png

LAYERABLE ACETATE SHEETS

THAT CREATE NEW

COMBINATIONS WITH

EACH FRESH STACK

Bearing recurring patterns and 

typographical elements

from Coventry's modernist cathedral 

acetate cutout 1-01.png

 structures from ACETATES

acteate structure 2-02.png
as 4-02.png
as 3-02.png

pre-creased shapes 

from acetate sheets

with slits for

interlocking and restructuring//

allows for layering in 

a 3d space

Bearing recurring patterns and 

typographical elements

from Coventry's modernist cathedral 

POP-UP

POP-UP-GIF.gif

POP UP//

SEGUES FROM ONE BASE

SHAPE TO ANOTHER

Based on textural elements 

from Cathedral walls,

windows and lights

punch sheet

punch sheet 2.jpg
hand holding punch.png
mockup stacks x punch.png

punched cardstock//

allows for

compositional layering

and stacking

Based on shape and form elements 

from Cathedral walls,

windows and lights

TEAR & REVEAL

tearaway-01.png
tearaway 2.png
tearaway 3.png

TEARAWAY//

TEARS OFF transitioning

FROM MODERNIST SHAPES TO

REVEAL THE ORIGINAL 

MEDIEVAL CATHEDRAL

Based on natural shape and forms

of modernist and medieval

sections of Coventry Cathedral

 

cover distort.jpg
book base mockup 2 black.jpg
vhvhbjin.jpg
sjkef.jpg
back cover 2.jpg
bookmark%202-01_edited.png
mockup stacks x punch.png
as 4-02.png
acteate%20structure%202-02_edited.png
punch accent.png

FEATURED

Screenshot 2020-12-25 151241.jpg
Screenshot%202020-12-25%20151704_edited.
Screenshot 2020-12-25 151326.jpg

@creativehothauscoventry

instagram

CHC 2020 EXHIBITION

 HELD AT

DRAPERS BAR AND KITCHEN, COVENTRY

united kingdom//

ARTSTEPS.com

during COVID 19 PANDEMIC